Animating Your Brand: Have You Used Animation in Marketing Yet?
If you’re looking to boost your branding strategy, there’s one crucial aspect you can’t overlook: emotional connection. And what better way to create that connection than through animation in marketing, sound, and movement? Brand animation is a form of animated content that brings your brand to life, making it more relatable and conveying your values. Don’t worry if it sounds complicated – we’re here to break it down and show you how animating your brand can take your marketing to the next level. Keep reading to find out more.
Let’s imagine that you have been planning a trip to the hills or countryside. You are excited to explore the area but haven’t done any research beforehand. Once you arrive at your destination, the number of choices you have starts to get overwhelming. You have no idea where to start and miss out on the best experiences.
This scenario is quite similar to what happens when you don’t have a proper marketing strategy in place. Without a proper plan set, you will be surrounded by mountains of correction options but the correct route to your destination will remain unexplored.
Like most people, you must have found the terms “marketing” and “branding” synonymous. Now while these terms are fruits of the same tree, they are actually on two different branches. Branding involves the development and implementation of various features which can be identified by your customers as “you.”
Now, before we jump into the depths of brand marketing and the incorporation of animation in marketing, let’s answer the big question. The question of “WHY?”. Branding basically increases the recognizability of your brand’s products and services. This will give you that competitive edge in the market. Sounds like a win-win situation, right?
Breathe Life Into Your Brand
Remember that Chinese folktale about drawing eyes? It was based on how an artist had the power to bring characters to life as soon as he drew their eyes. Just as the eyes could breathe life into the characters he drew, there is a special technology that makes your brand feel interactive and alive. What is it? ANIMATION!
Think about it – blending the influence of branding along with the attractiveness of animation! Brand Animation, or Brandimation, has brought a revolution to the world of marketing animation. Let’s take a dive into this, shall we?
What is Brand Animation?
Do you know what the most important thing you need to keep in mind when working on your branding strategy is? Emotional connection! Now, what could be a better way to amp this up than by bringing your brand to life with animation, sound and movement.
According to textbook definitions, brand animation is an animated piece of content that conveys your brand values and makes your company more relatable wherever it sits within your marketing campaign. Sounds too boring to understand? Let’s break it down in an easier way!
Think of brand animation as a cartoon that helps people remember a brand and feel connected to it. Just as cartoons walk around and interact in cartoons, brand animations can incorporate walking and talking logos or mascots! Now that’s what brand animation does.
In today’s digital age, companies must consider branding and animation as two integral parts. Animation in marketing enhances the digital brand experience by allowing businesses to display their identity via motion.
Let’s talk about facts and figures! The consumption of video marketing material accounts for 82% of all internet traffic. Companies like Google, Apple, and IBM are actively employing the top motion designers as the motion design market continues to grow. Why? Because companies today are not just limited to their services and niche. They exist as living entities with social media feeds, animated videos and innumerable digital representations.
Want to know how top companies have grown with the help of brand animation? Take a look at these fun examples!
The Best Brand Animations
- Pixar: Who doesn’t love Pixar? Remember that cute lamp that jumps on the studio’s lamp before the movie? That’s one of the top examples of brand animations. It created a connection so deep that every lamp started reminding viewers about Pixar.
- Paramount Pictures: Ever come across a picture of mountains and the stars? Does it remind you of a certain production house? The Paramount Pictures logo is an animated representation of the Paramount brand’s mountain and stars. The animation conveys the brand’s sense of drama and excitement by showing the mountain emerging from the clouds and the stars glittering around it.
- KFC: Read these three words; old man, white suit, bow tie. Did they remind you of KFC? Colonel Sanders is a fantastic illustration of brand animation. He helps consumers associate with KFC’s wonderful chicken and helps them remember the brand!
This is the impact a good brand animation can have on consumers. They can use a simple thing such as furniture, nature or mascots and make you go through the emotions associated with that brand’s services.
How Will Animation in Marketing Help You?
All of this information comes down to one major question – “Will it be of any benefit to me?”
Brand animation is the first step to making the world here your brand voice! Contrary to common opinion, a large budget is not necessary for effective marketing. You cannot afford unsuccessful marketing strategies, regardless of how large or little your company is. Successful marketing requires careful planning, thorough research, creativity, and novelty.
All of this comes down to one thing- a strong brand identity and what is a better way to achieve this than by brand animation. There are various uses of animation in several fields. Incorporating animation in marketing of your business can do wonders! Take a look at how business animation can help turntables for you!
“Will it be of any benefit to me?”
Brand Recognition
By animating your brand, you can help consumers remember and recognise it. People are more likely to remember and use an animated logo or mascot in the future. How? The vivid colours and dynamic movements are bound to catch consumers’ attention within seconds and stick with them for a long time.
Brand Personality
An animated brand may aid in more effectively communicating a brand’s personality and values. Animation can help a business come to life and build a better emotional connection with customers, whether it’s through a humorous mascot or a dynamic logo animation. You can simply show the class, state-of-the-art technology or comfort of your services within seconds and create perspectives.
Brand Story
Believe it or not, animation can be a potent storytelling tool, enabling companies to explain complicated concepts and stories in a comprehensible and entertaining way to viewers. Brands can provide their customers an engaging and memorable experience by using animation to communicate tales.
Audience Engagement
Compared to static graphics, animated content is frequently more captivating and shareable. By animating it, you can produce content that is more likely to grab your audience’s attention and keep them interested in your brand.
The Step-by Step Guide To Creating Brand Aimations
So, you’ve finally decided to create an animation for your brand. However, don’t rush in blind. Before you start using animation in marketing, you must be familiar with the steps on how to create the perfect brand animation.
- Establish your brand’s personality and values: When you begin animating your brand, it’s critical to have a firm grasp of its character, core principles, and intended audience. Doing this lets you make more informed creative choices and ensure that your animation reflects your brand.
- Identify your target audience: You can begin identifying your target market once you fully understand your brand. After identifying your target market, you may investigate their requirements, passions, and preferences.
- Determine the type of animation that suits your brand: There are several animation idioms to pick from, such as 2D, 3D, stop-motion, comic style, whiteboard animation etc.. Think about which aesthetic best represents your brand and the point you want to make.
- Create a storyboard for your animation: Now that you have a stable idea of what you want, you can begin creating a concept and storyboard for your animation. This should contain suggestions for imagery, audio, and narrative that will vividly and enduringly depict your brand.
- Test and refine: When you’ve finished creating your animation, it’s critical to test it with your intended audience and make any required adjustments depending on their comments. This will make it more likely that your animation will connect with your audience and clearly convey the message of your business.
It’s Time To Stand Out From Competitors
So, you’ve finally understood how “branding” and “marketing” are two different concepts. That itself makes you stand out from so many competitors. However, that itself is not enough! Get up and go create something your brand deserves.
Now, before you do that, take a look at some things to keep in mind to make sure that this marketing trick is seamless and effective (consider this as a reward for making it to the end of this blog!)
- Keep it simple: Attention spans are short, especially when it comes to the internet. Keep the brand animation brief and direct.
- Be consistent with your branding: Make sure the animation fits the personality, values, and overarching message of your brand.
- Use high-quality visuals: To draw in and hold the interest of your audience, you need to use compelling graphics. To make sure that your animation appears clean and proficient, make an investment in high-quality visuals, animation software, and hardware.
- Make your animation shareable: What’s the point of your animation if it can’t be used to spread the word, right? Make sure that the brand animation created can be spread across all sorts of social media platforms by you as well as viewers to maintain a good audience reach.
- Include a call-to-action in your animation: Play psychology and call in potential leads by adding a CTA to your animation. This is simply going to make them walk into a feeling of urgency where they’ll have to make a decision according to the CTA you provide.
“Branding” and “Marketing” are two different concepts
Well, that’s about it! You have finally mastered the trick of using animation in marketing to draw in consumers and clients. So, go ahead and use the world of branding and animation to skyrocket yourself without worrying about retention because animation is the future!
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